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Panda Express

Idea

Position Panda Express between fast food and sit-down service. Target Young adults

between 24-30 working in the city. Accomplish this with a witty voice and showcase

the speed that fresh food is served.

Insight

Role

People are don't know how fresh Panda Express' food actually is. They relate

the food to traditional Chinese food restaurants. 

Art Director and Copywriter

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Key Message

Fast and Fresh American Chinese Cuisine

Print

OOH'S

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INSTAGRAM REEL

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