Under Armour
Idea
Address the issue of homophobia in Men's football (soccer) with the idea that
"It takes everyone for you to feel accepted.". In team sports, the whole team
needs to be on the same page to win, the same idea applies to erasing
homophobia from sport.
Role
Art Director & Copywriter
Insight
Currently zero openly gay male professional soccer players in the Premier League
Players report a heavy stigma against gays in soccer.
Awards
2022 Augusta Addy's Gold - Cross-Platform,
Integrated Campaigns, Integrated Brand
Identity Campaign
2022 Augusta Addy's Silver - Film & Video - Television
Key Message
It takes everyone for you to feel accepted.
OOH's
Brand Film 1
Brand Film 2
This Project was a collaboration with:
Ethan Brooks (Art Director / Copywriter)
Nick Covey (Art Director / Copywriter)